Summary

The webinar entitled "Role of Geographical Indicators in the Irish Food and Drink Industry: Opportunities and Challenges" which took place on March 1^st 2024, discussed the characteristics of Geographical Indications and  the opportunities and challenges for Irish producers with EU protected food names schemes. 

Identification of origin has become increasingly important with consumers wanting to know where their food comes from and how it is produced. EU Geographic indication schemes (PDO/PGI/TSG) provide assurance to consumers about quality and origin of food and drink products from Europe and are increasingly used as food ambassadors in 3rd country markets. GI products rooted in specific geographic areas, have proven to be an effective sustainability tool encouraging biodiversity and the protection of the environment and form an important part of the transformation with EU Green Deal and Farm to Fork strategy. 

Speaker:

Muiris Kennedy has a Degree in Marketing from Dublin Institute of Technology and a Master’s in Business from Michael Smurfit Graduate Business School, UCD. He was Senior Director of Marketing with Bord Bia between 1995 and 2007 and worked with the Irish Export Board for 12 years.  Muiris lectures with  FITU in UCC and  is an expert evaluator for the EU Commission Research Executive agency and works as a Business and Marketing consultant with regional food producer groups to achieve EU GI registration.